The Nitto ATP Finals 2025 confirm – also in this third consecutive edition analysed by us – their unique success, both on and off the court. Innovation, stakeholder engagement and social return continue to strengthen the legacy of world-class tennis in Turin.
The lasting impact: benefits and legacy for the local area
The analysis carried out by OpenEconomics together with the Italian Tennis and Padel Federation (FITP) for the Nitto ATP Finals 2025 aims to quantify the positive externalities that the community receives from the event.
It measures economic, social and environmental benefits, valuing not only immediate data but also the sustainability practices integrated throughout the organisation of the tournament.
How can the KPIs identified in the analysis be used? They are a key tool for stakeholder engagement and communication: involving institutions, businesses and communities allows the evaluation results to generate concrete effects, guiding decisions and investments that turn major events into true drivers of change, innovation and social development.
When the results are those highlighted by the analysis, it becomes clear how a major event can generate a tangible and shared legacy. It is within this responsibility that the real impact of the Nitto ATP Finals for Turin and for Italy can be measured.
The OpenEconomics methodology: measuring social and environmental growth
The study uses the Social Return on Investment (SROI), which indicates the ratio between the social benefits generated and the costs incurred, and the Environmental, Social & Governance (ESG) rating, which evaluates the sustainability, social inclusion and good governance policies adopted.
It examines direct and indirect benefits, the quality of the experience for participants and stakeholders, governance practices and compliance with environmental standards.
The analysis maps the benefits that extend beyond the sporting dimension – including improvements in public health, strengthened social cohesion and the creation of shared value – through a metric recognised at international level.
SROI continues to grow, ESG rating reaches top levels
In 2025, the Nitto ATP Finals achieved a SROI of 5.31 (compared to 5.15 in 2024), with social benefits increasing from €331.9 million to €385.9 million.
The ESG rating also improves: the event achieves AA+ (+9% compared to 2024 for the environmental area, +3% for the social area, +1% for governance). This positive trend demonstrates steady and concrete progress, both in quantitative and qualitative terms.
In light of this, and considering the importance of social and environmental impact assessments, the robustness of the analysis is essential. In this case, the following aspects stand out:
• The use of an ESG methodology aligned with global standards, based on data from FITP, ISTAT and the Bank of Italy;
• Clear SROI and ESG rating results, broken down by area (spectators, health, tourism, foreign capital);
• A replicable model, useful for building time series and designing more effective long-term, data-driven strategies.
This analysis is the latest in a series of socio-economic impact assessments in the sports sector. If you're interested in tennis-related evaluations, you may also find this content useful.
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