OpenEconomics and Tor Vergata Foundation measured GDP, jobs, and tax revenues from €100B spend in 2022.
OBJECTIVES
Measuring tourism expenditure for informed policy and investment
This study quantifies the direct, indirect, and induced benefits of tourism spending across Italy’s provinces, regions, and nationally. It aims to supply policymakers, businesses, and stakeholders with robust, internationally recognized analysis to inform decisions on policy, promotion, and investment—fostering more constructive, evidence-based debate.
SOLUTION
Tourism Impact Assessment: Rregional SAM for output, GDP, jobs, and fiscal contribution
The assessment employs a Social Accounting Matrix (SAM) model with detailed regional, provincial, and sectoral breakdowns. Tourist spending in Italy triggered demand shocks across industries—directly benefitting sectors where expenditures occurred, cascading indirectly through supply chains, and further amplified by household and business income effects.

RESULTS
Key figures on tourism’s economic impact
In 2022, €100 billion in tourism spending produced €255 billion in GDP, more than 3 million full-time equivalent jobs, and €74 billion in tax revenue—especially boosting sectors such as business services, real estate, accommodation, hospitality, and retail. Impacts vary by region and province, underlining the sector's ability to activate supply chains and income throughout Italy’s economy.
ADDED VALUE
Methodological rigor, comparable KPIs, and regional insights
Rigorous methodology: SAM model with territorial breakdown and validation against official statistics, conforming to international best practices
Reliable and comparable KPIs: clear evidence on GDP, employment, incomes, and revenues supports comparison across regions and sectors, distinguishing among direct, indirect, and induced effects
Regional insights: actionable intelligence for guiding policy, promotion, and targeted investments within tourism value chains.
👉 Explore the full analysis (report in italian)












