What is Impresa Rosa?
The programme was established by Regione Lazio in August 2023 with the aim of encouraging local companies to adopt practices that reduce the gender gap in the workplace in career opportunities, pay levels, and overall working conditions.
Companies awarded the label benefit from privileged access to regional promotional campaigns, bonus scoring in public calls and selection criteria for public incentives, and participation in training programmes supporting women’s employment, including internships for women who are victims of violence.
An important recognition
For OpenEconomics, gender equality is not a formality but a guiding principle that already shapes the way we work — in team composition, talent development, and growth opportunities.
Receiving the Impresa Rosa label means formalising an existing commitment through a verifiable and certifiable management system, aligned with the most advanced national and European standards. It is also fully consistent with our mission: helping public and private organisations make better, evidence-based decisions. Internal equity policies are no exception.
A management system, not just a logo
The UNI/PdR 125:2022 framework (introduced under Italy’s National Recovery and Resilience Plan – PNRR) requires companies to measure and improve their gender performance across six thematic areas: culture and strategy, governance, HR processes, growth and inclusion opportunities, pay equity, and parental protection.
This is not about displaying a symbol, but about adopting a method. Measuring in order to improve: an approach that those working at OpenEconomics immediately recognise as their own.
Impresa Rosa in Lazio: the numbers
The programme has received a strong response from the local business community: the initial €250,000 allocation was supplemented with an additional €100,000 due to the high number of applications received.
Non-repayable grants — disbursed in a single instalment upon first certification — vary depending on company size: from €1,800 for companies with 1–5 employees to €2,400 for those with 5–10 employees.
Looking ahead
For us, joining Impresa Rosa is a starting point. In the coming months, we will continue working to strengthen our internal equity practices, ensure transparency in reporting progress, and contribute — through our analytical and advisory work — to an economic ecosystem where gender equality is effectively measured, incentivised, and valued.
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